Core Values

We believe communities are stronger when local business works in partnership with local government; more vibrant and resilient when artist are supported and their work is valued; and more productive when all members are welcomed and enabled to participate in community life and achieve the American Dream.  

“The American Dream is that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. It is a difficult dream for the European upper classes to interpret adequately, and too many of us ourselves have grown weary and mistrustful of it. It is not a dream of motor cars and high wages merely, but a dream of social order in which each man and each woman shall be able to attain to the fullest stature of which they are innately capable, and be recognized by others for what they are, regardless of the fortuitous circumstances of birth or position.”  ― James Truslow Adams, The Epic of America

Where it all started

The Keep Hope Alive Flag was first flown in Hudson, New York on January 20, 2017, Inauguration Day. The Flag was inspired by a desire to bring unity and hope to Americans who were deeply concerned about the divisiveness and intolerance of the 2016 campaign for President and who wanted to express their Hope for and insistence upon a more positive and inclusive future for all Americans.

The Inauguration Day Keep Hope Alive Pop-Up Flag Event in Hudson was organized and executed by ordinary citizens, artists, local business people, and a nonprofit organization. More Pop-Up Events are planned for 2017. If your community is interested, please sign up here for more information.

Columbia Paper interviews Cheryl Roberts about how the flag and pop-up events came to be: Read Article

The Flag

White = HOPE


Purple and white have been associated with the women’s rights movement world-wide for more than 150 years; a movement that continues to this day, a movement needed now more than ever.

When you buy and fly this flag, you affirm your commitment to: The Arts, Racial & Gender Equality, Universal Health Care, Environmental Sustainability, Free & Independent Press, Freedom of Religion, Immigration & Criminal Justice Reform, Local Businesses, Worker's Rights

When the voice cannot be clearly heard, drums, and gongs are used. These drums, gongs, battle standards and flags are used to unify the ears and the eyes of the people when eyesight cannot clearly observe, battle standards and flags are used.

The people are then united; thus, the courageous ones will not be allowed to charge forward alone, and the cowardly ones will not be allowed to retreat alone, either.
— "THE ART OF WAR", regarding flags

Our Team

Cheryl Roberts

Cheryl Roberts is the Executive Director of The Greenburger Center for Social and Criminal Justice, a non profit organization that advocates on behalf of justice involved individuals, especially those suffering with mental illness. Earlier in her career she served as counsel to Democrats and Republicans on Capitol Hill.  After leaving the Hill when her children were born, she became an environmental and municipal lawyer and served as a local judge in her community in upstate New York.

Christopher Draghi

Christopher Draghi is a small business owner and co-founder/owner of source adage NYC fragrance brand, based in Hudson, NY.  Christopher has worked extensively as a freelance Creative Director and photographer in the U.S. and Europe for hospitality and fashion brands before settling in upstate New York and launching the fragrance brand, source adage NYC, with his husband.  

Linda Mussmann & Claudia Bruce

Linda Mussmann founded TSL in 1973 in New York City and Claudia Bruce joined as co-director in 1976. In 1991, TSL refused a grant from the National Endowment for the Arts that mandated an anti-obscenity pledge. This, combined with rising costs in NYC led TSL to relocate to Hudson, NY. When Claudia and Linda first walked into what would become the new TSL building on Columbia Street in Hudson, they knew it was a dream come true – finding an art space that could be ever evolving.

Since 1991, Linda and Claudia have slowly and surely renovated the old bakery, one space at a time, one projector at a time, one program at a time, as they have developed a unique home for the arts, open to everyone. This has been accomplished with the hard work and dedication of TSL staff, and a host of special friends, members, businesses, and foundations who have put their trust and funds behind the TSL idea. From the days of screening 16mm movies, where members and visitors brought their own cushions to soften the hard wooden pews, to the two screening rooms of today, each outfitted with state-of-the-art digital and HD projectors and Dolby surround sound, TSL's founders believe, with true passion, that art is the force that brings us together and empowers us to make change in our lives and in the world around us.

TSL brings to its community and the entire region, programs of creative energy, that testify to the hopes and dreams of great art and artists past, present, and future. The belief that art is what holds us all together is why TSL does what it does.




CHATHAM, NY - MAY 20TH, 2017